This year, it is expected that more than 155 million people in Latin America make their purchases through the Internet, reaching a turnover of more than 64,400 million dollars during 2019. The previous one is one of the figures that BlackSip forecasts with the support of Statista and Euromonitor.
Although Latin America is not the leading region in electronic commerce, Internet purchases tend to be more frequent thanks to days such as Blackfriday or Cyber days (which in each country have a special name) that seek to promote this type of trade, supported in the bancarization of the Latin American middle class.
Among the ranking of countries according to their total turnover in eCommerce, Colombia is ranked fourth with a total sales of more than 6,000 million dollars as shared by the statist company. The leader of the region is Brazil with more than 28,000 million dollars in sales, followed by Mexico, with 18,000 million and later Argentina with 11,000 million.
For Jorge Quiroga, CEO of BlackSip, the growth of eCommerce in the region represents an opportunity for retailers to improve their marketing strategies which includes rethinking from their investments to the organization of their stores as it is foreseeable that electronic commerce will diminish the number of people who make purchases in the traditional way.
Because of the above, BlackSip recommends marketing and sales managers to be prepared to meet the demands of new consumers, especially millennials, and points out that it is necessary for them to learn to understand how digital commerce will evolve in leading countries and how They will move the various categories and industries to take advantage of online commerce and design the best possible strategies.