Ecommerce in Austria was worth 7.3 billion euros in 2018. Most of the money that Austrian consumers spent online went to foreign online retailers, although 3.3 billion euros still went to domestic ecommerce companies.
Ecommerce in Germany is predicted to increase by 9 percent this year. This means the German online retail industry could be worth 57.8 billion euros at the end of 2019. The growth rate of German ecommerce has slowly been decreasing the last few years.
Online businesses often have unexpected problems, complaints, and returned products that will have to be packaged and sold again. However, behind each problem there are several possible reasons for the consumer, and many (often negative) consequences for the company.
In our previous post, we talk about returns. In this second part we will talk about chargebacks and their impact on stores.