The main barrier that consumers face when making an online purchase is that the payment method of their preference is not always available.

This, according to a study by the Mexican Association of Online Sales (AMVO), reported the National Commission for the Protection and Defense of Users of Financial Services (Condusef).

The defending body of the users explained, in an infographic published on their Twitter account, that according to the AMVO of the total online buyers, 64 percent have experienced a rejection on their card at the time of making their purchase.

Of these, in 39 percent of the cases, the bank detected the purchase as an unusual transaction and by 25 percent, the bank did not report the reason why the purchase was rejected.

Hence, among the actions after the card was rejected, 49 percent of the time decided to use a different means of payment in the same place; while 27 percent decided not to complete the purchase.

Meanwhile, 12 percent decided to buy the product directly in the store, 6.0 percent used the same method of payment, but elsewhere and the remaining 6.0 percent diversified other responses.