E-commerce
The country wants to transform its emerging market into a major African hub. This drive is supported by policies that will unify the government’s approach to e-commerce.
Internet access
Rwanda is steadily increasing internet access, which will, in turn, fuel e-commerce and mobile shopping. Currently, 97% of the population has access to 4G.
Payment methods
Mobile payments are the leading digital payment method, making up the bulk of digital transactions. As a sector, digital payments are expected to grow by 15.6% from 2024-2028.
Financial inclusion
Most Rwandans have bank accounts and other financial products, making the country’s financial system one that can facilitate online transactions.
