Retail is the largest industry in the country, representing 53% of the e-commerce market, which grew by 30% in 2020.
Internet penetration in Peru stands at 70% of the population, as does the use of mobile e-commerce.
Pago Efectivo is a cash-based payment method and the biggest in Peru. Cash payment transactions have a market share of 25% due to Peruvians being largely unbanked, with a low credit card penetration of only 20%.
Access to banking
There are 18 million e-shoppers in Peru and cash is the most widely used payment method, accounting for 25% of e-commerce sales.