Hero image

Guatemala

Discover the payments market in Guatemala

As a result of the COVID-19 pandemic, the number of e-shoppers increased to 191.7 million people. 38.4% purchased an item from a digital platform for the first time. E-commerce grew by 20% more than traditional sales. 57.8% of e-shoppers are men and 42.2% are women.

The market in Guatemala

Feature icon

E-commerce

8.3 million Guatemalans use the internet to shop online. The majority access the internet from computers (53%), followed by mobile phones (46%) and, to a lesser degree, tablets (1%).

Feature icon

Internet penetration

Internet penetration rates are constantly rising and currently stand at 45% of the population or 114 million users.

Feature icon

Payment methods

Cash payments are the most often used transaction type in Guatemala like in many other LATAM countries. The Banco Industrial offers the most established system with cash and online payments.

Feature icon

Access to banking

Guatemala has low rates of banking use: only 17% of the population has a credit or debit card.

Payment methods

Guatemala

Cash