Hero image

Guatemala

Discover the payments market in Guatemala

E-commerce is growing rapidly in the Guatemalan market. According to the Guatemalan Association of E-Commerce, in 2020 Guatemalan internet purchases reached $1.3 million from foreign and local suppliers.

The market in Guatemala

Feature icon

E-commerce

8.3 million Guatemalans use the internet to shop online. The majority access the internet from computers (53%), followed by mobile phones (46%) and, to a lesser degree, tablets (1%).

Feature icon

Internet penetration

Internet penetration rates are constantly rising and currently stand at 65% of the population.

Feature icon

Payment methods

Cash is the most often used transaction type in Guatemala as in many other LATAM countries. The Banco Industrial offers the most established system with cash and online payments.

Feature icon

Access to banking

Guatemala has low rates of banking use: only 17% of the population has a credit or debit card.

Payment methods

Guatemala

Cash