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El Salvador

Discover the payments market in El Salvador

El Salvador is a fertile, rapidly-growing market for e-commerce. Electronic commerce currently stands at 30% market share and set to climb quickly as business digitalisation escalates throughout the country.

The market in El Salvador

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E-commerce

45% of the population or 2 million people are internet users. 1.4 million people are e-shoppers, having bought goods and services online at least once.

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Internet penetration

Internet penetration stands at 59% of the population, with 9.38 million telephone connections.

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Payment methods

Cash-based payment options dominate the market. The Punto Express system is the largest of approximately a dozen market players.

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Access to banking

The country has low levels of banking use: only 30% of the population has access to financial services and only 12% to credit or loan which explains why online payment methods are so widely used.

Payment methods

El Salvador

Cash