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El Salvador

Discover the payments market in El Salvador

El Salvador is a fertile, rapidly-growing market for e-commerce. Electronic commerce currently holds a 30% market share, leading to increasing digitalisation in businesses around the country.

The market in El Salvador

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E-commerce

In El Salvador, 45% of the population or 2 million people are internet users. 1.4 million people are e-shoppers, having bought goods and services online at least once.

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Internet penetration

In El Salvador, internet penetration stands at 59% of the population, with 9.38 million telephone connections.

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Payment methods

In El Salvador, cash-based payment options dominate the market. The Punto Express system is the largest, although there are more than 10 market participants which are almost equally as large.

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Access to banking

The country has low levels of banking use: only 30% of the population has access to financial services and only 12% to a credit or loan. This is why online payment methods are so widely used.

Payment methods

El Salvador

Cash