Almost half of Spanish electronic stores are present in marketplaces, according to the study conducted by Kanlli. In terms of sectors, food and beverages (74%), health and pharmacy (64%), appliances and home (57%) and fashion and accessories (53%) are the most outstanding in these ecommerce platforms.
The report points out the direct relationship between the presence in marketplaces and the turnover of the business, that is, the more billing a greater ecommerce has, the bet for the sale in marketplaces. Thus, those stores that invoice more than 5 million euros have a presence of more than 54%, while those with lower business figures ensure to sell through these platforms by 43%.
In this sense, Amazon and Aliexpress are the marketplaces leaders in the Spanish market. Amazon is in the lead with a turnover that reached 4,530 million euros in 2018, according to data from The eShow Magazine. After the company of Jeff Bezos, the distances between Aliexpress, with 1.363 million euros, and the group El Corte Inglés, with 1.192 million, is smaller.
On the other hand, 34% of Spanish consumers spend between 50 and 100 euros on average in online stores. Tickets of less than € 50 correspond to a third of the eCommerce and those larger tickets, of more than € 200, are 1 in 5.
The highest average tickets correspond to those of the household and household appliances sector, with 55% of the ecommerce dedicated to this activity and with an average ticket of over € 200, while food and books have an expense of less than € 50.