As the CONMEBOL Sudamericana official sponsor, PayRetailers is getting ready to experience the second final of the sports competition of 2022, taking place next Saturday, 1st October, in the province of Córdoba, Argentina.
An eagerly anticipated final for South American fans
Following the grand dispute between Melgar and Independiente del Valle and Sao Paulo versus Atlético Goianiense in the CONMEBOL Sudamericana semifinals, the finalists, Independiente del Valle and Sao Paulo, will engage in play at Mario Alberto Kempes stadium.
The final and defining match will be played in the same arena where the Argentinian club Defensa y Justicia became champion of the CONMEBOL Sudamericana 2020. Unlike that edition, which due to the pandemic, did not enjoy the typical audience of a continental final, this year, the stands are expected to fill up with the cheerful crowd that South American soccer football is famous for.
Once Sudamericana and Libertadores 2022 champions are determined, these soccer teams will play against each other at Recopa 2023.
PayRetailers, sponsors until the final victory
Undoubtedly, the CONMEBOL Sudamericana final is a perfect place for PayRetailers to enhance its visibility and brand positioning. The brand will launch itself in the game to further strengthen its recognition across South America’s local markets, where the payment solutions provider already enjoys the spotlight.
Thanks to the exposure as a long-time sponsor of this prominent competition, the European company has created brand memorability, emerging as the leading payment processor to support the sport with the most fans in Latin America.
As an increasing number of international companies are looking to expand their operations in the region’s emerging markets, PayRetailers can lend businesses the trustworthiness they seek, as it not only enables them to offer their clients the most popular payment methods in each market they enter but also allows them to tap into the local cultures and gain a better understanding of consumer behaviours, habits and passions in Latin America, of which football tops the list.
The championship has seen a sustained increase in prize sizes for participants and winning clubs and a spike in media interest, with more broadcasters lining up to cover the competition. Recognised for its high standards and the competing teams’ performance, the sportive event was the perfect platform for PayRetailers to strengthen its already solid footprint in the market and underscore its commitment to fostering financial inclusion in Latin America.
